Artwork Page for Untitled (Women with Coca-Cola)

Details / Information for Untitled (Women with Coca-Cola)

Untitled (Women with Coca-Cola)

1960s

Jimmy Baynes

(American, 1922–2010)
Culture
America
Medium
gelatin silver print
Measurements
Paper: 20.3 x 25.4 cm (8 x 10 in.)
Credit Line
Jo Hershey Selden Fund 2023.184
Copyright
Copyright
This artwork is known to be under copyright.
Location
Not on view
Print
?

Did You Know?

In the 1950s, advertising agencies began to recognize the Black population as a potential market with individual tastes and desires.

Description

Jimmy Baynes, who chronicled Black life, music, and culture in his hometown of Cleveland, was often hired to photograph at marketing events aimed at Black audiences. In the event pictured here, Coca-Cola is promoting its product, possibly as an event in itself or by offering free drinks at a gathering. The women have dressed up for this occasion: hats and gloves were required for dressy occasions in the late 1950s and early 1960s.
A horizontally oriented gelatin silver print depicts seven women and one man with dark skin tones gathered behind a white counter. Dressed in formal hats, gloves, and suits, the figures face us with wide smiles, holding small white cups. On our left, a dispenser is marked "DRINK Coca-Cola." A large logo in dark script spans the counter's front. The group stands before a plain wall, their shadows visible on the floor.

Untitled (Women with Coca-Cola)

1960s

Jimmy Baynes

(American, 1922–2010)
America

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